Snapchat introduced a new feature called Lenses — which you might have seen when they did that thing for Terminator.
They also introduced Trophies for doing stuff in the app.
Mainly, in previous versions of Snapchat, you are allowed to replay one Snap a day. You might have missed something, you wanted to see something again, you could choose one per day. But now, Snapchat has turned that into a microtransaction. So if you want to see that Snap again, maybe you didn't get to screencap that nude, 99 cents you can play an additional 3 times.
And as real as this is, it does also makes sense. Snapchat needs to find more revenue. Despite Snapchat blowing up and the company reportedly being worth over 20 billion dollars, they lost 128 million dollars last year!
They didn't even start trying to generate revenue until around October of last year. So they're hoping this is going to stack on the 50 million they're expected to make in advertising this year.
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